Perbankan & Jasa Keuangan
PT Bank Permata Tbk
Lowongan ini sudah ditutup
Tayang 21 Agu 2025 · Dilihat 665 kali
Marketing Performance & Analytics Specialist (Entry Level)
- Penempatan
- Kota Administrasi Jakarta Pusat
- Pendidikan
- S1
- Pengalaman
- Fresh graduate boleh melamar
- Bidang pekerjaan
- Marketing & Sales
Kualifikasi
- Bachelor’s degree in Marketing, Business, Statistics, Economics, Data Science, or related field.
- Fresh graduate or up to 1 year of experience in marketing analytics, business intelligence, or data reporting.
- Proficiency in Microsoft Excel/Google Sheets; familiarity with BI tools (e.g., Tableau, Power BI, Google Data Studio) is a plus.
- Basic understanding of both offline and digital marketing channels (OOH, BTL, ATL, social, search, display, offline activations).
- Strong analytical and problem-solving skills with attention to detail.
- Good communication and presentation skills to convey insights to non-technical stakeholders.
- Eager to learn, proactive, and able to work in a fast-paced environment.
Job description
- Position Level: Entry Level
- Department: Corporate Communication / Corp. Marketing Communication
- Reports To: Head of Marketing Performance & Analytics
- Role Overview
- We are seeking a detail-oriented and analytical Marketing Performance & Analytics Associate to join our team. This entry-level role is responsible for managing marketing performance data, creating insightful reports and visualizations, and supporting data-driven decision-making across online and offline marketing campaigns. The ideal candidate is passionate about data, eager to learn, and capable of turning numbers into meaningful stories for top management.
- Data Management & Performance Tracking
- Collect, organize, and manage marketing performance data across multiple channels (online & offline)
- Ensure accuracy, consistency, and timeliness of data output.
- Reporting & Insights: Generate ad-hoc and scheduled reports for internal stakeholders and management.
- Visualize complex data into clear, actionable dashboards, charts, and presentations.
- Prepare executive-level presentations that communicate key marketing performance insights.
- Performance Monitoring: Monitor campaign performance and detect any significant deviations or anomalies in real-time.
- Provide early alerts and recommendations to optimize marketing activities.
- Campaign Metrics & Evaluation: Collaborate with marketing teams to define campaign KPIs and success metrics.
- Evaluate campaign results against set targets and identify opportunities for performance improvement.
- Support the continuous enhancement of measurement frameworks for both online and offline initiatives.
Tentang PT Bank Permata Tbk
Bank Permata merupakan salah satu bank swasta terbesar di Indonesia, berkantor pusat di Jakarta, dan berstatus sebagai bank BUKU IV sejak 20 Januari 2021. Bank ini terbentuk dari penggabungan lima bank di bawah naungan IBRA pada tahun 2002, dan memperoleh namanya saat itu. Seiring waktu, kepemilikan PermataBank berubah tangan dari Standard Chartered dan Astra International, hingga akhirnya Bangkok Bank menjadi pemegang saham mayoritas pada tahun 2020—mencapai lebih dari 98% pada 2021–2022. Logo terbaru, yang mencerminkan identitas Bangkok Bank, resmi diperkenalkan pada 27 September 2024. PermataBank menawarkan rangkaian produk lengkap untuk segmen ritel, SME, dan wholesale, termasuk tabungan, giro, deposito, kredit (KPR, KKB, KUR), reksa dana, obligasi, kartu kredit, trade finance, valas, dan layanan aset manajemen. Sebagai pionir dalam inovasi perbankan digital di Indonesia, PermataBank meluncurkan PermataMobile X—super-app dengan lebih dari 200 fitur seperti touch/face ID, e-bond, PermataQR, serta layanan Pembukaan Rekening, Investasi, dan Financing digital penuh, tanpa perlu kunjungan cabang. Layanan lainnya mencakup PermataNet, PermataAPI, Permatae-Value Chain, Permatae-Business, serta teknologi verifikasi suara Voice ID untuk call center Dari sisi jaringan, hingga akhir 2023, PermataBank melayani lebih dari 6,5 juta nasabah melalui 216 cabang, 820 ATM, dan akses ke lebih dari 1.000 ATM Permata serta 15.000 EDC di seluruh Indonesia. Bank ini juga meraih berbagai penghargaan bergengsi, seperti “Best Disclosure and Transparency 2023”, ISO 27001 (Keamanan Informasi), ISO 37001 (Anti-Penyuapan), serta Top Digital Company 2021. Tahun 2022 dan 2023 juga menandai pencapaian sebagai Bank dengan “Best Exchange Optimization”, “Best Operational Services ATM Bersama”, dan penghargaan dari BAZNAS atas Unit Pengumpul Zakat terbaik.